Case study · Industrial B2B Website

Industrial B2B Website Redesign.

A modern platform for a Chennai-based industrial fastener manufacturer, distributor and stockist — built to match the scale and technical depth of a 50+ year old business.

Visit live site — kesharia.com

Established 196950+ years experienceISO 9000:2008 since 2005

Kesharia Agencies homepage with a rotating product category banner featuring brass fasteners. — Homepage with rotating product category banner.

Overview

A Chennai-based industrial fastener manufacturer, distributor and stockist — established in 1969, ISO 9000:2008 certified since 2005 — needed a full migration to a modern platform that could properly represent a 50+ year old, technically detailed business. That's Kesharia Agencies (Madras).

The challenge

An outdated web presence that didn't reflect the business's scale, certifications, or the technical depth of its product range — customers needed an easy way to browse a large, highly specific catalog (multiple materials, dozens of standards like DIN / ISO / EN / BS / ASTM).

The approach

How we built it.

Migrated the site to Next.js for speed and reliability.
Built a structured two-level product catalog spanning 13 categories (Brass, High Tensile, Stainless Steel, Mild Steel, Nuts, Washers, Rivets, Circlips and more) covering the full product range — with individual product pages listing exact applicable standards (DIN, ISO, EN, BS, ASTM) and material specifications for each item.
Clear navigation structure: Home, Fastener Catalog, Business Partnership, About Us, FAQ, Enquire Now.
Highlighted key trust signals prominently: established 1969, 50+ years experience, ISO 9000:2008 certified since 2005.
Implemented technical SEO fundamentals so products are properly indexed and discoverable in search.

13 categories

A structured two-level catalog covering the full product range.

BrassHigh TensileStainless SteelMild SteelNutsWashersRivetsCirclips+ 5 more

Standards per product

DIN · ISO · EN · BS · ASTM, plus material specifications.

Fastener catalog page showing category filters and a grid of 13 product categories. — Structured category browsing across 13 product types.

Individual product page for Hex Bolts / Set Screws showing technical specifications and available sizes. — Detailed technical specifications per product, including exact standards and available sizes.

The result

Credible at the scale it deserves.

A fast, properly structured, credible online presence matching the scale of an established 50+ year manufacturer — customers can browse the complete catalog by category and see exact technical standards for each product.

Explore the live site at kesharia.com

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